Effect Of Digital Marketing And Social Media On Purchase Intention Of Smes Food Products

Marketing is an important part of the management a company in order to achieve success achieving goals. This study aims determine influence social media-based digital marketing on purchasing decisions for SMEs products. The was conducted Banten Province by taking total sample 210 respondents with using random sampling technique. Data collection through observation and questionnaires. data analysis technique performed simple linear regression SPSS software. Based results research discussion above, it can be concluded that media has significant Overall there positive between variables product decisions.